Target Audience

Live Well Message Alliance | Approach | Campaign | Partners | Target Audience | Evaluation

Adults age 45 years of age and older

 Selected Chronic Diseases and Risk Factors In Missouri

Weighted Crude Rates

Missouri

Age Groups

Age 18+ (%)

45-54 (%)

55-64 (%)

65+ (%)

Chronic Disease

Myocardial Infarction (MI) or heart attack

5.2

3.7

8.3

15.6

Coronary Heart Disease (CHD) or angina

4.8

3.3

9.1

14.5

Stroke*

3.4

2.1

5.3

11.4

Diabetes

7.7

8.0

14.0

16.2

Asthma (current)

9.0

6.5

10.7

7.7

Arthritis (some form of)

32.1

36.6

48.7

59.8

Cancer

7.7

4.5

11.1

21.2

*May be an under estimation of the percentage of Missouri residents who have had a stroke because telephone survey does not include individuals in nursing homes or other institutions.

Population Segments:

Materials have been developed for various segments of the target audience.  The formative research for this campaign revealed that Missourians like to see “real and approachable” people that have characteristics similar to them.   A wide array of materials are available and being developed with this in mind to improve chances for success in prompting people to take action to improve their health.  Materials available were designed to appeal to the following segments of the target audience:

Please contact the Missouri Department of Health and Senior Services to give us feedback on the materials and other segments of the target population important to you and your community.

BRFSS Data Tables

Chronic Disease Tables

Behavioral Risk Factor Surveillance System, Selected Chronic Disease and Risk Factors 2005

MICA - (Missouri Information for Community Assessment)

For more information on chronic diseases in Missouri:

Community Data Profile

Community data profiles are available on various subject areas such as cause of death, chronic diseases, unintentional injuries, prenatal and others. Each community data profile table provides data on 15-30 indicators for the Missouri as a whole or each county/city selected.  Information provided includes the number of events, county/city rate, statistical significance, quintile ranking and the state rate.   Below are the two specific to chronic diseases:

Missouri Chronic Disease Profile

Missouri Stroke Profile  

  1. Missouri Department of Health and Senior Services. (2007). Deaths: Residents of Missouri, Missouri Information for Community Assessment (MICA). Retrieved August 28, 2007, from http://health.mo.gov/data/mica/DeathMICA/
  2. National Center for Health Statistics. (2007, August). National Vital Statistics Reports, 55. Retrieved August 28, 2007, from http://www.cdc.gov/nchs/data/nvsr/nvsr55/nvsr55_19.pdf
  3. Centers for Disease Control and Prevention. (2007, April). Healthy Aging: Preserving Function and Improving Quality of Life Among Older Americans. Retrieved August 28, 2007, from http://www.cdc.gov/nccdphp/publications/aag/pdf/healthy_aging.pdf
  4. Missouri Department of Health and Senior Services. (2007). Population estimates for the state Missouri, 2005. Retrieved August 16, 2007, from http://health.mo.gov/data/mica/mica/population.php
  5. Price, T. (1994). Trendletter – Missouri Population Projections: 1990 to 2020. Retrieved January 4, 2007, from http://www.oseda.missouri.edu/trendltr/tr060794.html
  6. Centers for Disease Control and Prevention & Missouri Department of Health and Senior Services. (2005 and 2006).  Behavioral Risk Factor Surveillance System.  Retrieved August 28, 2007, from http://health.mo.gov/data/brfss/data.php and http://www.cdc.gov/brfss
  7. Homan, S.G., Yun, S., & Zhu, B.P. (2006). Emergency Planning to Address Chronic Health Conditions in Missouri. Jefferson City, MO:  Missouri Department of Health and Senior Services, Division of Community and Public Health.  Retrieved August 28, 2007, from http://health.mo.gov/living/healthcondiseases/chronic/chronicdisease/
    EmergencyPlanningReport.pdf